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Helium 10 Reviews

As an Amazon seller, you’ll be aware that there are several tools available to help you optimize your sales.  For many sellers, finding great products to sell – and finding the right keywords to optimize SEO is a constant struggle.

Today, we’re going to be talking about one of the most comprehensive tools out there – Helium 10 – a really useful online site for researching product ideas and finding keywords.  The following is our review for Helium 10.

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What Is Helium 10?

Helium 10's Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by top Amazon sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors dont use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.

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Helium 10 Key Features Review

Helium 10 Magnet - Keyword Research

This robust keyword tool will save your time of browsing between different keyword-finding tools by providing a list of the most valuable keywords for your product. You just need to add a “seed” keyword and it will fetch the most relevant and detailed results. It shows the search volume, magnet IQ score, match type, ASINs targeted in sponsored and headline search ads on those keywords, as well as the Amazon,  recommended keywords and organic keywords. You can filter the results by a number of phrases or search volume metrics.

Helium 10 Frankenstein – Keyword Processor

After you have collected keywords, review some of the words that might be repeating over and over again. You cannot use all the extracted keywords and at the same time, you do not want to miss any important keywords. Frankenstein can organize and combine the keywords in a cohesive list form report. Helium 10 claims it to be the most powerful keyword processor on the planet and to a certain extent, it is true because the helium 10 keyword tool Magnet allows you to take thousands of keywords, process and compress them into profitable keyword list. An easy actionable step to implement and see quick results for your FBA Company. The list prepared is perfect for backend search terms which play an essential role in increasing the organic ranking of the private label product.

Helium 10 Index Checker - Determine Profitable & Unprofitable Keywords

The Helium 10 Index Checker makes light work of making sure that your product is indexed for all the right keywords.  

Even if you’ve done all your research, the Checker is a good way of double-checking – all you need to do is type in your ASIN and your list of keywords and, the system will check and report back that the product shows up for each.

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Helium 10 Trendster – Determine the Seasonality of a Product

This cool product research tool allows you to conveniently analyze the overall trend of sales over a period of a year. You will be able to decide in just a few seconds whether the product you are considering to source has steady sales year-round or there are any demand fluctuations that could result in blockage of cash in slow-moving inventory. You can also craft strategies for inventory planning of your existing products with the help of this data.

Helium 10 Misspellinator – For Keyword Misspellings

When searching the web, incorrect results due to spelling errors can be frustrating – and, for sellers, it can mean lost sales. Helium 10’s Misspellinator checks your keywords, shows you common misspellings and, for each, lets you know if it’s a case where Amazon will auto-correct.

The benefit of this is that sellers can add the common misspellings to their backend keywords in order to take advantage of these search errors.

Helium 10 Scribbles – Listing Optimizer

Using optimum keywords will boost the organic ranking and attract more traffic on your product listings. This tool helps you to optimize your listing with the most profitable and relevant frontend and backend keywords. By using Helium 10’s Scribbles, you can be confident that no valuable keywords are missing. After you have extracted the list of profitable keywords from Frankenstein, you can try to get all of them in your listing title, bullet points, and description. You can also use the learn button for a step by step tutorial Training video of the Scribbles tool.  M

Helium 10 Alerts – Brand Gating & Hijacker Checker

Listing hijackers are everywhere on Amazon, so it is very important for Amazon FBA sellers (Fulfillment by Amazon) to safeguard their products, buy box status, reputation and brand. Alerts monitor the chosen ASINs to prevent frauds and ensure that no one is altering your listing images, pricing, bullets or selling your products. It delivers alerts whenever it detects any fraud, unauthorized changes.

Helium 10 Keyword Tracker – Check Ranks of Keywords

Amazon basically determines the organic search results based on keywords entered in the listing. So, it is vital for sellers to know which of their keywords are working and which are not. Keyword Tracker allows the seller to monitor the changes in their optimization and marketing efforts so they can know how each change is affecting their product listing rank for the given keywords on Amazon.

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Helium 10 Black Box – Product Research

Helium 10’s Black Box is an advanced product discovery tool.  Black Box allows users to search for products which are trending and selling well.  You can also refine your search with a number of parameters to help you make a selling decision.  

For example, you can set a search for high or low-quality listings to give you an idea of how your product may compare.

Helium 10 Inventory Protector – Guard against Scammers

Coupon and discount offers are used by sellers to increase sales and generate traffic on their listing. But there is always a risk of having one person wiping away the entire inventory for less money. It has happened with many sellers discounts, but Inventory Protector can help to prevent such situations. It allows the seller to set limits on how many units can be purchased with each coupon for certain items so you will never have to worry about coupon code abuse ever again.

Helium 10 Refund Genie – Reimbursement for Lost Or Damaged Goods

Occasional loss and damage are, unfortunately, a fact of life for an Amazon seller but unfair when the fault is not yours.  When Amazon Fulfillment loses or damages one of your products the system is supposed to alert you and refund you accordingly but this doesn’t always happen.

Helium 10’s Refund Genie keeps an eye on your Amazon account for you and lets you know if you’re due a refund so that you can then begin a claim process with Amazon.

Helium 10 Cerebro – Reverse ASIN Lookup

Cerebro is an incredibly clever tool which can help sellers to gain immediate sales.  By pasting the ASIN of an existing Amazon product into Cerebro, sellers can get their hands on a list of all of the keywords which that product ranks for on Amazon.  

Much more than just keyword research, Cerebro gives you instant access to the keywords which are working for your competitors. This is a fantastic tool for those launching a new product as it can help to get immediate sales. Once you’ve got your keywords, you can sort them and rank them with Cerebro’s IQ Score which shows you the level of opportunity for each.

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Pros of Helium 10

  • It provides you with in-depth data that will help you streamline your product launch strategy.
  • It makes spying on the competition much easier.
  • It’s a full set of tools so you don’t have to jump from one software to another just to get the data you need.
  • The one-of-a-kind A la Carte plan allows you to piece together a package of tools you find useful. You don’t have to include features you’re not happy with in your subscription. As a result, you get more bang for your buck because you will be only using a set of tools

Cons of Helium 10

  • It can be a bit confusing for beginners to use due to the volume of features available. They need to spend time trying each tool out before settling on which ones to use
  • Its recurring monthly plans can be a bit expensive for the beginner Amazon seller.
  • Its free plan has a cap on many of its features.

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Helium 10 Pricing and Discount with Promo, Coupon code

Helium 10 offers four basic plans and three booster plans which are priced as follows:

Helium 10 Free Plan


Helium 10’s most basic plan is free to use and is designed as a taster for those looking to find out if Helium 10 is right for them.

Helium 10 Platinum Plan

$97 per month

Great for beginners, the Platinum Plan includes the basic features needed for light-volume sellers to get up and running. If you pay it annually, you will only need to pay for $970 a year.

Helium 10 Diamond Plan

$197 per month

The Diamond Plan is ideal for the more experienced seller who is looking to super-size their Amazon selling business and features increased limits and capabilities. If you pay it annually, you will only need to pay for $1970 a year.

Helium 10 Elite Plan

$397 per month

For the serious Amazon seller, the Elite Plan is the highest tier of Helium 10 and includes lots of extras including training, workshops, high-level networking and, access to every feature and tool.

Follow-Up Booster Plans

  • Helium 10 Beginner $47: 5000 emails per month
  • Helium 10 Pro $97: 50,000 emails per month
  • Helium 10 Enterprise $197: Unlimited emails per month

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Final Thoughts

Helium 10 is a fantastic set of Amazon marketing tools that will help you in every aspect of starting an Amazon FBA business. These tools will allow you to carry out product research, keyword research, listing optimisation, spying on competitors, track your Amazon ranking plus much more. It is a must-have tool for any Amazon seller.


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