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What is Alexa?

Alexa is a website traffic analysis tool that enables users to access critical information about their websites and that of their competitors. These valuable data include traffic sources, monthly searches, keyword and key phrase usage, traffic statistics, and website comparisons to mention a few. Alexa gathers all these information and analyzes them to help you discover insights and opportunities on how to improve your SEO, maximize the performance of your websites, boost your visibility, and rank high in the search engine results page.

In ranking websites on a global scale, Alexa utilizes a proprietary methodology to calculate their ranks based on a website’s combined estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months. A country-specific ranking is also provided.


Alexa Main Features Reviews

The free version includes a limited set of site overview metrics:

  • Alexa traffic rank: This rank is updated daily, and is a combined rank of the site’s average daily visitors and pageviews over the past 3 months.
  • Engagement metrics: bounce rate, pageviews and daily time on site
  • Audience: demographic/geography
  • Traffic
  • Keywords: (only 5 Keywords in both the free and $49 paid version)
  • Upstream sites/downstream sites
  • Backlinks (only 5 links in the free version, full list in the paid version)
  • Related sites
  • Popular subdomains
  • Loading speed
  • Site description
  • Contact details

alexa ranking

Alexa Benefits

Alexa has now become a critical factor in determining a website’s success and growth. Developed and maintained by Amazon, Alexa helps businesses access website details such as traffic and rank, allowing them to discover, maximize, and work on actionable ideas to drive their business forward.

With Alexa, you are able to see where your websites rank as well as who and where your competitors are. The service gives you a clear picture of how your website’s performance, traffic, and other indicators fare against theirs and what you can do to further improve your websites. Alexa also helps you discover opportunities that you can work on to boost your SEO and reach more people, contacts, leads, and prospects.

how does alexa work

To improve your SEO, you need to know which keywords are best for your website. Alexa helps you find and concentrate on low competition keywords to bolster your SEO while avoiding competition. At the same time, Alexa allows you to see what keywords your competitors are using and take advantage of that knowledge by creating SEO strategies that will get your business way ahead.

Alexa delivers a platform that lets you discover and act on SEO opportunities and give you the SEO tools you need to improve your site’s performance and visibility so you can fully monetize your website.

alexa website ranking

How Much Does Alexa Cost? Alexa Discount with Promo, Coupon code

Alexa Pricing Plans

Essentials – $99/month

  • 1 Site Audit per month
  • Limited Organic Keyword Research
  • 100 Competitor Keyword Matrix
  • 100 Keyword Difficulty Tool
  • Organic Keyword Share of Voice
  • Up to 50 Million Pageviews per month

Advanced – $149/month

  • All Essentials Features
  • 2 Site Audits Per months
  • Paid Keyword Research
  • Unlimited Organic Keyword Research
  • Competitor Keyword Matrix (Unlimited)
  • Competitor Backlink Checker
  • Keyword Share of Voice (Unlimited)
  • On-Page SEO Checker
  • Up to 200 Million Pageviews per month

Advanced High Traffic – $799/month

  • All Advanced Features
  • Up to 1 Billion Pageviews per month

alexa price


Alexa has a rich history of providing analytical insights to benchmark, compare and optimize businesses on the web. Alexa’s tools are designed to serve digital marketers and site owners as well as publishers and investors.

The metrics presented by Alexa may not be enough to satisfy the data needs of savvy marketing professionals. However, for marketing professionals interested in a quick site overview or publishers scouting for their next online advertising space, the Alexa Rank is still a great indicator of a site’s popularity and therefore can assist with competitive analyses and certain business decisions.


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