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What is SpyFu?

SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research. Find the domains that buy it or rank for it-- all with history to boot. With deep insights and reporting, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.


SpyFu Features Reviews

Three key features of SpyFu are pay per click (PPC) analytics, SEO research, and keyword research:

SpyFu PPC Analytics

With SpyFu, you can look up specific competitors, see all the keywords they purchase on Google Ads, and see how well their ads performed. Using this data, you can replicate their successes while avoiding their mistakes. You can also see the number of clicks they get for their keywords, track bidding on words you are interested in, and see changes in your ad spend over time. PPC data also allows you to pinpoint keywords that your competitors do not already bid on so that you can make them your own.

With SpyFu’s AdWords visualization tools, you can use PPC data to identify keyword groups, see which words do not work, and see the impressions you generate on the keywords that are most important to you.

SpyFu SEO Research

This feature allows you to identify content and keywords, including backlinks, that help your competitors outrank you, and it also helps you track every website that operates within your niche. In this way, the SEO research feature shows you how rankings and content change over time, and it can help you catch up-and-coming competitors more quickly.

A handy keyword group analysis tool makes organizing SEO keywords into groups—usually a very tedious and time-consuming task—quick and effective, and you can custom brand your SEO reports to land and retain specific clients.

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SpyFu Keyword Research

SpyFu keeps things simple with a single seed keyword. That’s right! You just need one keyword to get started. As soon as you type it in, tons of practical data will unfold in a neatly organized presentation. Monthly searches, CPC, and other standard features aren’t exactly worth writing home about, so let’s talk about the more interesting ones.

The following three features stand out to us the most:

  • Average Ad CTR - To put it simply, this is how often users click on an ad when searching that keyword. This data is sourced directly from Google Adwords.
  • SEO Difficulty - It’s better than nothing, but definitely not the most reliable one. We have compared the data across many campaigns and sometimes it can be completely off the mark. There are far superior options out there.
  • Expected Monthly Organic Clicks - You don’t have to imagine what the top spot on Google could do for you. SpyFu tells you exactly how many clicks you can expect each month.

So SpyFu is quite capable when it comes to keyword research. Their data is sourced from Google, among other credible sources. For keyword research from scratch, it is for sure a solid choice.

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SpyFu Interface and In Use

SpyFu’s dashboard and UI are very cleanly laid out. Seven tabs at the top of the dashboard give you quick and easy access to your keywords, SEO tools, PPC research, tracking, and reports. At a glance, you can see how your keywords are performing, what your pay per click costs are, which keywords made it to the first page, and how your SEO campaign is doing overall based on organic vs. paid clicks.

A search bar at the top and center of the dashboard really makes it easy to initiate keyword searches and instantly see your results thereafter. This makes the entire app very easy to use, and you can be up and running with searches and research within minutes.

SpyFu Support

In case of tech issues, you can contact the tech team via live chat or over the phone using specific lines dedicated to US and international customers. There are also comprehensive help resources open to all users, including blogs, tutorials, a glossary, and videos, as well as live chat and comparison tools between SpyFu and some of its most direct competitors.

The SpyFu Competition

SpyFu’s most direct competitor is SEMRush. However, while SpyFu’s basic plan gives you unlimited historical data, unlimited keyword exports, and 5,000 tracked keywords for $39 per month, SEMRush’s basic plan costs $99.95 per month but provides only 500 tracked keywords, 500 words per export, and no historical data. Furthermore, SEMRush’s premium and team plans are up to four times costlier than the corresponding plan from SpyFu, but they come with lower keyword, export, and data limits.

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SpyFu Benefits Reviews

SpyFu allows you to search for any domain and see every place these domains shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 9 years. This provides users the opportunity to learn how to connect with these domains as well by finding online and traditional leads methods, such as social media, email, phone, and address, that cannot be found anywhere else.

SpyFu offers smart recommendations that drive clicks to the business’ SEO or Adwords campaigns for more effective marketing. Any bad keywords detected are eliminated so users get the best keyword choices available. Tools are also available that enable them to monitor paid and SEO rankings on search engines such as Google, Bing, and Yahoo. The best part is that no testing is needed for keyword research. Users can leverage their competitors’ lessons by drawing on historic hits and misses.

Reliable contact info is also available to help businesses build partnerships or generate sales leads. SpyFu’s technology help transform Adwords data and Google search results into insightful answers that expose new opportunities for search marketers to help craft better online marketing strategies that delivers the needed results for the business.

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Pros of SpyFu

  • Full suite of core keyword search and management tooling.
  • Affordable pricing.
  • Sleek user experience.
  • Interactive reporting.
  • Deep PPC/CPC and paid advertising metrics.
  • Backlink tracking.
  • Ongoing site monitoring.
  • Unlimited search results.

Cons of SpyFu

  • No web-wide crawling capability.
  • Ad metrics can be confusing for a novice SEO user.

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SpyFu Pricing and Discount with Promo, Coupon code

SpyFu offers 3 pricing tiers namely, the basic plan, the professional plan and the team plan. The annual SpyFU pricing ranges from $33 per month for the basic plan to $199 per month for the Team plan. All plans offer unlimited access to all SpyFu data.

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Final verdict

Let us take a close look if SpyFu is worth it, after all or not.

As a competitor research tool, it is definitely worth it, to a large extent. The best part about the tool is that it is not merely limited to this aspect alone. With the use of this tool, you can manage the SEO aspect of your website to a large extent and also use it to attract new customers.

For someone who works with a large number of PPC campaigns and ads, SpyFu can prove to be a real investment. For a blogger or a client of an SEO agency, it will be better to opt for a tool such as SEMrush.

As a complete SEO offering, SpyFu can prove to be an economic investment.

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