What is MozPro?
MozPro is the flagship SaaS product from SEO giant, Moz. It’s an all-in-one website SEO toolset, with features for keyword research, link building, site audits and on-page optimisation.
The big advantage MozPro has over its forerunners is that is bundles the excellent measurement-focused capabilities of earlier tools like Moz Analytics with additional features geared towards direct actionable insights, such as website auditing. These new additions make Moz’s offering significantly more attractive for marketers who prefer to use a single SEO toolkit that covers all their needs.
How to use Moz?
Using Moz will depend on the requirement of your website. If you are confused how to use this tool to increase your rankings then you should perform a site audit first.
The Moz website audit feature will crawl your website very deeply and detects the problems present over your domain, so you can fix them and boost your rankings in popular search engines.
The website audit finds out the major issues like copy content, missing metatags, poor keyword selection, broken links, and other essential page elements. In order to get the necessary insights of your competitor’s website, you can run an unrestricted number of crawls on any public website.
After the completion of your Website diagnosis, Moz will generate an optimization report that highlights roadblocks along with the suggested fixes.
Moz’s keyword research tool will help users to find out the important keywords, you can use the relevant keyword and create content to boost your search engine rankings. This keyword research tool will estimate the volume of every keyword and according to the Moz – “keyword volume estimates are more than 90% accurate.
You can also use Moz’s SEO monitoring software to generate report and score, in order to track the accomplishment of your SEO campaigns.
These reports and scores are packed with search visibility (global & local), mobile rankings, and competitor rank tracking. If you are not satisfied with the output then you can use Moz’s SERP analysis, which contains information pertaining to rankings, links, and social data.
Moz’s pricing is very flexible that comes with 30 days trial period. It offers different pricing levels for its service. This tool offers the same features and functionality for the different pricing but varies in the amount of work you can carry out in each tier.
Don’t get confused- The minimum pricing plan contains five keywords reports/day, track five sites, crawl 250,000 pages and have only two users.
And if you subscribe to the largest pricing plan then you can get 30,000 keyword reports a month, 1,250,000 crawled pages, 100 tracked sites and unlimited users.
What does Moz Pro do?
Moz Pro is an all-in-one suite of SEO tools designed to offer everything you need to manage and develop your campaigns.
It’s tool set includes:
- Keyword research
- Backlink analysis and research
- SEO audit and crawl
- Rank tracking
Moz Pro Keyword research
Moz’s Keyword Explorer tool is one of the most complete keyword research tools on the market, helping you identify and target the best keywords quickly and easily.
It uses an array of different metrics to help you analyse keywords, and lets you organise target keywords into lists for better workflow management.
Backlink analysis and research
Moz’s Open Site Explorer (OSE) used to be one of the top link crawling and analysis tools around, competing with the likes of Ahrefs and Majestic. Now it has been embedded into Moz Pro, the emphasis has been on perfecting the data rather than pushing for a bigger link index.
Consequently, you will find more data in other link building tools, but OSE is still a valuable addition to the Moz Pro toolset.
A useful recent addition to the data is the Spam Score, which helps you identify any risky links in your link profile to disavow.
Moz Pro SEO audit and crawl
If you’re going to sell yourself as an industry leading all-in-one SEO tool, then you need a good crawling and auditing tool. In this respect Moz Pro does not disappoint.
The Site Crawl tool highlights a variety of important issues on your site, from duplicate content and soft 404s to status code and crawling errors.
Moz Pro Rank tracking
The standard package of Moz Pro allows you to track a total of 300 keywords, and delivers weekly ranking position updates. The medium package tracks 750, the large tracks 1,900 and the premium package tracks 7,500.
Ranking positions can be tracked across all the major search engines and geographic variations, e.g. google.co.uk/de/es/fr etc.
Each week you get a headline figure of how rankings have changed, as well as a detailed review of which ones have gone up or down and by how much.
Moz Pro doesn’t do anything particularly interesting with its rank tracking offering, but it does the basics well – which is all you need.
Moz Benefits Overview
Moz, focusing on search engine optimization, opens an opportunity for you to leverage your marketing in a valuable way without invading your customers too much. Here are some of its main benefits:
Moz Pro Explore relevant keywords
Moz helps you identify the relevant keywords that you can target for your software. This enables you to prioritize them in your SEO strategies. You can also import, export, and build keyword lists with the tool. It shows you detailed information about your lists such as its total volume, difficulty, priority, organic CTR and your score.
Moz Pro Site audit and crawl
Moz monitors if there are any issues in your site that block it from gaining high traffic. This includes missing title tags and broken redirects, among others, which can be shown on charts with breakdowns of issues. By solving these technical problems, you can ensure your site’s SEO performance and strategies to be more effective.
Moz Pro Enhance link building research
With new data added daily, Moz offers tools for link analysis, live link index, and competitor research. For instance, it offers you insights on weighing on high-ranking sites. It also helps you in understanding the value of how your internal and external links can impact rankings in SERPs.
Moz Pro Measure site rankings
To let you know which of keywords are performing, Moz empowers you to monitor your keyword’s ranking performance over a specific period of time, a week or a month. You can also track your competitor’s SERP movement to help develop yours and reveal any SEO strategy gaps.
Moz Pro Access instant metrics
Moz provides an SEO toolbar for you to view any SERP or page instantly. It lets you compare link metrics and examine your ranking potential with Domain and Page Authority. It also has an on-page highlighter, page overlay, and custom searches.
Pros of Moz
- Powerhouse SEO tool suite with no glaring weaknesses.
- Generates industry-standard metrics.
- Free browser toolbar is a must-have extension.
- Useful page optimization recommendations.
Cons of Moz
- Sheer amount of functionality could be overwhelming for SMBs.
- User experience isn't as easy to navigate as similar tools.
Moz Pricing and Discount with Promo, Coupon code
Moz Standard Plan
- 5 Moz Analytics Campaigns
- 300 Keywords
- 250,000 Crawled Pages
- 15 Social Accounts
- 2 Seats
Moz Medium Plan
- 750 Keywords
- 500,000 Crawled Pages
- Includes Branded Reports
- 15 Social Accounts
- 10 Seats
Moz Large Plan
- 100 Moz Analytics Campaigns
- 7,500 Keywords
- 1,250,000 Crawled Pages
- Includes Branded Reports
- 150 Social Accounts
- Unlimited Seats
- 5 Major Data Aggregators
- 1 Top-Tier Listing
- 1 Second-Tier Listing
- 15 Minutes of your time
- Finds Duplicate Listings
One of our criticisms of past Moz products has been that they felt a bit “style over substance”. With Moz Pro, that issue has been remedied to a significant extent, through the addition of practical features to supplement Moz’s long-standing data analytics prowess. Some of the tools offered here are excellent, and the content is really useful for keeping you up to date on your site’s search performance.
Another issue we’ve had with previous Moz products has been a lack of innovative features, relative to competing tools. This problem has also been addressed, with additions such as keyword tracking by location and mobile vs. desktop rank tracking providing a level of differentiation that Moz’s action-oriented SEO tools once lacked.
Moz Pro is the most comprehensive Moz product we’ve seen to date, offering an all-in-one SEO solution with the excellent Link Tracker at its heart. Its strong suit remains analytics, particularly link analytics, so it might not be for you if you favour an all-action approach to SEO. It’s also pretty costly.